changes have been, and will continue to be, perfectly platform-ish.

Expect enclosure; expect a few big winners; expect advertising, with all the attention-hacking that will demand. Expect, also, that writers will continue to mold their work to fit Substack’s particular ecology, rather than “merely” use the tools to pursue their independent visions and ambitions. We learned this about platforms a long time ago: following the old news­paper schematic, they aren’t the printing presses, but rather the assignment editors.