He would have tried to rein in the bullshit, but it was a rule of the internet that any efforts to censor content only gave it credibility. The human brain loves novelty and excitement and, well, what’s more novel than a weird lie somebody pulled straight out of their ass?

— Zeke in Jason Pargin, I’m Starting to Worry About This Black Box of Doom, 2024, St. Martin’s Press, Ch. Day 1, p. 115