Seeing Cozz about to drop his first project and remembering what that was like. Seeing Bas go on tour…

[…] I realize that, even if I never produce a record for someone who’s signed to me, the real pleasure of having a label is watching somebody start from ground zero and get to level one, two, and three. These dudes are trying to get to 100. It’s mad rewarding for me to see.

— J. Cole in J. Cole Interview: Man of the House (2014 Cover Story), Complex, 2014 (via)