When asked for an elevator pitch on the newsletter’s focus, he launched into a minutes-long exegesis about the “commodification of spiritualism” and “the religion of self” that name-checked Descartes, Norman Vincent Peale, Galileo and Kellyanne Conway.
Broadly speaking, Bad Guru is a blend of philosophy and cultural analysis, with a smattering of self-help.
Reading like a series of manifestoes from a highly caffeinated cultural omnivore, the newsletter takes aim at Silicon Valley self-empowerment mantras, for-profit spins on Eastern religion by wellness gurus, and sugar-high promises from reality-denying politicians.
