When tech companies emulate Her or other decades-old science fiction ideas, it’s a form of cosplay. I don’t mean that a derogatory way […] More that it’s seems driven by the same impulse as every kid doodling their favorite cartoon characters. When we’re so enthralled with a particular vision, we want to fold it into our own reality.

— Jack Cheng, Die Hard, Calmwashing, and Cosplaying the Future, 2024