If the choice doesn’t effect your path, like Coke or Pepsi, then it’s not interesting; and if one choice is obviously stupid, like keep your car on the road or run it off, then it’s not interesting. But deprive people of interesting choices for too long, and they start making the obviously stupid choice just to feel alive. Another way to say it: we would rather do the wrong thing that we choose ourselves, than the right thing that is chosen for us. I think this explains a lot of behavior that otherwise doesn’t make any sense, and it’s why even the most benevolent central control can never make a good society.