The way I’ve seen great work made isn’t using any sort of design process. It’s
skipping steps when we deem them unnecessary. It’s doing them out of order just
for the heck of it. It’s backtracking when we’re unsatisfied. It’s changing
things after we’ve handed off the design. It’s starting from the solution first.
It’s operating on vibes and intuition. It’s making something just for the sake
of making people smile. It’s a feeling that we nailed it.
It’s knowing how to bend the process in your favor. It’s the sense to know how
to keep making your work better. And it’s a clear, unwavering ideal of what good
looks like.
